When designing and mapping customer journeys, starting with technology is a sure fire way to not achieve your marketing and sales goals. In this article on Salesforce Ben, Ryan Goodman, highlights some of the key persona attributes and expectations for moving customers through the journey.

Sign Up for Updates
Join our monthly newsletter on LinkedIn
Recent Posts
- Troubleshooting Connection Issues With Your ADF Salesforce Connector
- Fixing Relationship Errors in Your Salesforce Entity Relationship Diagram
- Developing a KPI Dictionary That Executives Actually Understand and Use
- When Metrics Don’t Match: Building a Reliable Metrics Glossary in Salesforce
- Solving Data Integration Problems Between Azure Data Factory and Salesforce
Other Topics
- Alteryx
- Analytics
- Artificial Intelligence
- Azure ADF
- Azure CoPilot
- Data Cloud
- Data Migration
- Data Visualization and Dashboards
- Datameer
- DataTools Pro
- Hubspot
- Marketing Analytics
- Salesforce
- Salesforce Data Migration
- Savant
- Snowflake
- SOQL
- Tableau
- Uncategorized
- Webinar
- Zapier