Salesforce Journey Map Tips for your Salesforce Marketing Cloud Strategy

Posted on 2023-09-16 - 12:15 am by Ryan Goodman

When designing and mapping customer journeys, starting with technology is a sure fire way to not achieve your marketing and sales goals. In this article on Salesforce Ben, Ryan Goodman, highlights some of the key persona attributes and expectations for moving customers through the journey.

Read on Salesforce Ben

Ryan Goodman Founder

Ryan Goodman has been in the business of data and analytics for 20 years as a practitioner, executive, and technology entrepreneur. Ryan recently created DataTools Pro after 4 years working in small business lending as VP of Analytics and BI. There he implanted an analytics strategy and competency center for modern data stack, data sciences and governance. From his recent experiences as a customer and now running DataTools Pro full time, Ryan writes regularly for Salesforce Ben and Pact on the topics of Salesforce, Snowflake, analytics and AI.

See Full Bio

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-audio :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-audio{margin:0 0 1em;}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em;}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-embed :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-embed{margin:0 0 1em;}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .blocks-gallery-caption{color:rgba(255,255,255,.65);}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme :root :where(.wp-block-image figcaption){color:rgba(255,255,255,.65);}.wp-block-image{margin:0 0 1em;}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em;}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase;}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em;}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative;}.wp-block-quote:where(.has-text-align-right){border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em;}.wp-block-quote:where(.has-text-align-center){border:none;padding-left:0;}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote:where(.is-style-plain){border:none;}.wp-block-search .wp-block-search__label{font-weight:700;}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em;}:where(.wp-block-group.has-background){padding:1.25em 2.375em;}.wp-block-separator.has-css-opacity{opacity:.4;}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;}.wp-block-separator.has-alpha-channel-opacity{opacity:1;}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px;}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px;}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px;}.wp-block-table{margin:0 0 1em;}.wp-block-table td,.wp-block-table th{word-break:normal;}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-table :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-video :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-video{margin:0 0 1em;}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em;}.wp-block-gutsliders-any-content{box-sizing:border-box;position:relative;}.wp-block-gutsliders-any-content .swiper-slide{height:clamp(400px,50vw,500px);}.wp-block-gutsliders-any-content .swiper-container-outer{align-items:center;display:flex;flex-direction:column;height:100%;justify-content:center;overflow:hidden;position:relative;width:100%;z-index:1;}.wp-block-gutsliders-any-content .swiper-container-outer h1,.wp-block-gutsliders-any-content .swiper-container-outer h2,.wp-block-gutsliders-any-content .swiper-container-outer h3,.wp-block-gutsliders-any-content .swiper-container-outer h4,.wp-block-gutsliders-any-content .swiper-container-outer h5,.wp-block-gutsliders-any-content .swiper-container-outer h6,.wp-block-gutsliders-any-content .swiper-container-outer p{margin:0 0 15px;}.wp-block-gutsliders-any-content .gutslider-content-inner{margin:0 auto;max-width:80%;padding:clamp(15px,6vw,30px);text-align:center;width:100%;}.wp-block-gutsliders-any-content .swiper-slide{position:relative;z-index:1;}.wp-block-gutsliders-any-content .gutslider-overlay{height:100%;left:0;position:absolute;top:0;width:100%;z-index:-1;}.wp-block-gutsliders-any-content .swiper-button-next,.wp-block-gutsliders-any-content .swiper-button-prev{background:rgba(0,0,0,.4);border-radius:50%;color:#e0e0e0;height:clamp(24px,6vw,40px);transition:all .3s ease-in-out;width:clamp(24px,6vw,40px);}.wp-block-gutsliders-any-content .swiper-button-next:hover,.wp-block-gutsliders-any-content .swiper-button-prev:hover{background:rgba(0,0,0,.8);color:#fff;}.wp-block-gutsliders-any-content .swiper-button-next:after,.wp-block-gutsliders-any-content .swiper-button-prev:after{font-size:clamp(12px,3vw,18px);}.wp-block-gutsliders-any-content.nav_outside.nav_cc{padding:0 clamp(40px,6vw,60px);}.wp-block-gutsliders-any-content.nav_outside.nav_tc,.wp-block-gutsliders-any-content.nav_outside.nav_tl,.wp-block-gutsliders-any-content.nav_outside.nav_tr{padding:clamp(40px,6vw,60px) 0 0;}.wp-block-gutsliders-any-content.nav_outside.nav_bc,.wp-block-gutsliders-any-content.nav_outside.nav_bl,.wp-block-gutsliders-any-content.nav_outside.nav_br{padding:0 0 clamp(40px,6vw,60px);}.wp-block-gutsliders-any-content .gutslider-nav{z-index:11;}.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_inside,.nav_cc),.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_outside,.nav_cc){display:flex;gap:5px;position:absolute;}.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_inside,.nav_cc) .gutslider-next,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_inside,.nav_cc) .gutslider-prev,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_inside,.nav_cc) .swiper-button-next,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_inside,.nav_cc) .swiper-button-prev,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_outside,.nav_cc) .gutslider-next,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_outside,.nav_cc) .gutslider-prev,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_outside,.nav_cc) .swiper-button-next,.wp-block-gutsliders-any-content .gutslider-nav:not(.nav_outside,.nav_cc) .swiper-button-prev{bottom:auto;left:auto;margin:0 !important;position:relative;right:auto;top:auto;}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_tl{left:0;top:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_tc{left:50%;top:0;transform:translateX(-50%);}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_tr{right:0;top:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_bl{bottom:0;left:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_bc{bottom:0;left:50%;transform:translateX(-50%);}.wp-block-gutsliders-any-content .gutslider-nav.nav_outside.nav_br{bottom:0;right:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_tl{left:0;top:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_tc{left:50%;top:0;transform:translateX(-50%);}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_tr{right:0;top:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_bl{bottom:0;left:0;}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_bc{bottom:0;left:50%;transform:translateX(-50%);}.wp-block-gutsliders-any-content .gutslider-nav.nav_inside.nav_br{bottom:0;right:0;}.wp-block-gutsliders-any-content .gutslider-prev{left:var(--swiper-navigation-sides-offset,10px);right:auto;}.wp-block-gutsliders-any-content .gutslider-next{left:auto;right:var(--swiper-navigation-sides-offset,10px);}.wp-block-gutsliders-any-content .gutslider-next,.wp-block-gutsliders-any-content .gutslider-prev{align-items:center;background-color:#333;border-radius:50%;color:#fff;cursor:pointer;display:flex;height:clamp(24px,6vw,40px);justify-content:center;margin-top:calc(0px - var(--swiper-navigation-size) / 2);position:absolute;top:var(--swiper-navigation-top-offset,50%);transition:all .3s ease-in-out;width:clamp(24px,6vw,40px);z-index:11;}.wp-block-gutsliders-any-content .gutslider-next:hover,.wp-block-gutsliders-any-content .gutslider-prev:hover{background-color:#000;color:#fff;}.wp-block-gutsliders-any-content .gutslider-next svg,.wp-block-gutsliders-any-content .gutslider-prev svg{height:1em;width:1em;}.wp-block-gutsliders-any-content .gutslider-next-icon,.wp-block-gutsliders-any-content .gutslider-prev-icon{align-items:center;display:flex;justify-content:center;}.wp-block-gutsliders-any-content .swiper-pagination-bullet{transition:all .3s ease-in-out;}.gutslider-ba-item{height:100%;position:relative;}.gutslider-ba-item .gutslider-label{background:rgba(0,0,0,.8);border-radius:2px;color:#fff;font-size:clamp(12px,1.2vw,15px);line-height:1.4;margin:15px;padding:8px 16px;position:absolute;}.gutslider-ba-item .gutslider-label.horizontal.icgbv__center{top:50%;transform:translateY(-50%);}.gutslider-ba-item .gutslider-label.horizontal.icgbv__top{top:0;}.gutslider-ba-item .gutslider-label.horizontal.icgbv__bottom{bottom:0;}.gutslider-ba-item .gutslider-label.horizontal.icgbh__left{left:0;}.gutslider-ba-item .gutslider-label.horizontal.icgbh__right{right:0;}.gutslider-ba-item .gutslider-label.horizontal.icgbh__center{left:50%;transform:translateX(-50%);}.gutslider-ba-item .gutslider-label.horizontal.before-label{left:0;}.gutslider-ba-item .gutslider-label.horizontal.after-label{right:0;}.gutslider-ba-item .gutslider-label.vertical.icgbv__center{left:50%;transform:translateX(-50%);}.gutslider-ba-item .gutslider-label.vertical.icgbv__top{top:0;}.gutslider-ba-item .gutslider-label.vertical.icgbv__bottom{bottom:0;}.gutslider-ba-item .gutslider-label.vertical.icgbh__left{left:0;}.gutslider-ba-item .gutslider-label.vertical.icgbh__right{right:0;}.gutslider-ba-item .gutslider-label.vertical.icgbh__center{left:50%;transform:translateX(-50%);}.gutslider-ba-item .gutslider-label.vertical.before-label{top:0;}.gutslider-ba-item .gutslider-label.vertical.after-label{bottom:0;}.gutslider-caption{margin:8px 0 0;text-align:center;}.gutslider-caption .gutslider-caption-text{color:#7a7474;display:block;font-size:clamp(12px,1.2vw,13px);font-style:italic;margin:0;}.wp-block-gutsliders-before-after .gutslider-ba-item{width:100%;}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label{opacity:0;transition:all .3s ease-in-out;visibility:hidden;}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__zoom_in{transform:scale(.8);}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__zoom_out{transform:scale(1.1);}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__slide_left{transform:translateX(-20px);}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__slide_right{transform:translateX(20px);}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__slide_up{transform:translateY(-20px);}.wp-block-gutsliders-before-after .gutslider-ba-item.hover .gutslider-label.icgb__slide_down{transform:translateY(20px);}.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label{opacity:1;visibility:visible;}.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__zoom_in,.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__zoom_out{transform:scale(1);}.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__slide_left,.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__slide_right{transform:translateX(0);}.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__slide_down,.wp-block-gutsliders-before-after:hover .gutslider-ba-item .gutslider-label.icgb__slide_up{transform:translateY(0);}.wp-block-gutsliders-videos-carousel{box-sizing:border-box;position:relative;}.wp-block-gutsliders-videos-carousel iframe{border:none;border-radius:5px;box-sizing:border-box;}.wp-block-gutsliders-videos-carousel .gutslider-slide{height:clamp(150px,40vw,250px);}.wp-block-gutsliders-videos-carousel .swiper-button-next,.wp-block-gutsliders-videos-carousel .swiper-button-prev{background:rgba(0,0,0,.4);border-radius:50%;color:#e0e0e0;height:clamp(24px,6vw,40px);transition:all .3s ease-in-out;width:clamp(24px,6vw,40px);}.wp-block-gutsliders-videos-carousel .swiper-button-next:hover,.wp-block-gutsliders-videos-carousel .swiper-button-prev:hover{background:rgba(0,0,0,.8);color:#fff;}.wp-block-gutsliders-videos-carousel .swiper-button-next:after,.wp-block-gutsliders-videos-carousel .swiper-button-prev:after{font-size:clamp(12px,3vw,18px);}.wp-block-gutsliders-videos-carousel.nav_outside.nav_cc{padding:0 clamp(40px,6vw,60px);}.wp-block-gutsliders-videos-carousel.nav_outside.nav_tc,.wp-block-gutsliders-videos-carousel.nav_outside.nav_tl,.wp-block-gutsliders-videos-carousel.nav_outside.nav_tr{padding:clamp(40px,6vw,60px) 0 0;}.wp-block-gutsliders-videos-carousel.nav_outside.nav_bc,.wp-block-gutsliders-videos-carousel.nav_outside.nav_bl,.wp-block-gutsliders-videos-carousel.nav_outside.nav_br{padding:0 0 clamp(40px,6vw,60px);}.wp-block-gutsliders-videos-carousel .gutslider-nav{z-index:11;}.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_inside,.nav_cc),.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_outside,.nav_cc){display:flex;gap:5px;position:absolute;}.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_inside,.nav_cc) .gutslider-next,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_inside,.nav_cc) .gutslider-prev,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_inside,.nav_cc) .swiper-button-next,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_inside,.nav_cc) .swiper-button-prev,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_outside,.nav_cc) .gutslider-next,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_outside,.nav_cc) .gutslider-prev,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_outside,.nav_cc) .swiper-button-next,.wp-block-gutsliders-videos-carousel .gutslider-nav:not(.nav_outside,.nav_cc) .swiper-button-prev{bottom:auto;left:auto;margin:0 !important;position:relative;right:auto;top:auto;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_tl{left:0;top:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_tc{left:50%;top:0;transform:translateX(-50%);}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_tr{right:0;top:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_bl{bottom:0;left:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_bc{bottom:0;left:50%;transform:translateX(-50%);}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_outside.nav_br{bottom:0;right:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_tl{left:0;top:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_tc{left:50%;top:0;transform:translateX(-50%);}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_tr{right:0;top:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_bl{bottom:0;left:0;}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_bc{bottom:0;left:50%;transform:translateX(-50%);}.wp-block-gutsliders-videos-carousel .gutslider-nav.nav_inside.nav_br{bottom:0;right:0;}.wp-block-gutsliders-videos-carousel .gutslider-prev{left:var(--swiper-navigation-sides-offset,10px);right:auto;}.wp-block-gutsliders-videos-carousel .gutslider-next{left:auto;right:var(--swiper-navigation-sides-offset,10px);}.wp-block-gutsliders-videos-carousel .gutslider-next,.wp-block-gutsliders-videos-carousel .gutslider-prev{align-items:center;background-color:#333;border-radius:50%;color:#fff;cursor:pointer;display:flex;height:clamp(24px,6vw,40px);justify-content:center;margin-top:calc(0px - var(--swiper-navigation-size) / 2);position:absolute;top:var(--swiper-navigation-top-offset,50%);transition:all .3s ease-in-out;width:clamp(24px,6vw,40px);z-index:11;}.wp-block-gutsliders-videos-carousel .gutslider-next:hover,.wp-block-gutsliders-videos-carousel .gutslider-prev:hover{background-color:#000;color:#fff;}.wp-block-gutsliders-videos-carousel .gutslider-next svg,.wp-block-gutsliders-videos-carousel .gutslider-prev svg{height:1em;width:1em;}.wp-block-gutsliders-videos-carousel .gutslider-next-icon,.wp-block-gutsliders-videos-carousel .gutslider-prev-icon{align-items:center;display:flex;justify-content:center;}.wp-block-gutsliders-videos-carousel .swiper-pagination-bullet{transition:all .3s ease-in-out;}.wp-block-gutsliders-videos-carousel .swiper-horizontal>.swiper-pagination-bullets,.wp-block-gutsliders-videos-carousel .swiper-pagination-bullets.swiper-pagination-horizontal,.wp-block-gutsliders-videos-carousel .swiper-pagination-custom,.wp-block-gutsliders-videos-carousel .swiper-pagination-fraction{bottom:-30px;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}img[data-dominant-color]:not(.has-transparency){background-color:var(--dominant-color);}.learndash-wrapper .ld-item-list .ld-item-list-item.ld-is-next,.learndash-wrapper .wpProQuiz_content .wpProQuiz_questionListItem label:focus-within{border-color:#1fc69a;}.learndash-wrapper .ld-breadcrumbs a,.learndash-wrapper .ld-lesson-item.ld-is-current-lesson .ld-lesson-item-preview-heading,.learndash-wrapper .ld-lesson-item.ld-is-current-lesson .ld-lesson-title,.learndash-wrapper .ld-primary-color-hover:hover,.learndash-wrapper .ld-primary-color,.learndash-wrapper .ld-primary-color-hover:hover,.learndash-wrapper .ld-primary-color,.learndash-wrapper .ld-tabs .ld-tabs-navigation .ld-tab.ld-active,.learndash-wrapper .ld-button.ld-button-transparent,.learndash-wrapper .ld-button.ld-button-reverse,.learndash-wrapper .ld-icon-certificate,.learndash-wrapper .ld-login-modal .ld-login-modal-login .ld-modal-heading,#wpProQuiz_user_content a,.learndash-wrapper .ld-item-list .ld-item-list-item a.ld-item-name:hover,.learndash-wrapper .ld-focus-comments__heading-actions .ld-expand-button,.learndash-wrapper .ld-focus-comments__heading a,.learndash-wrapper .ld-focus-comments .comment-respond a,.learndash-wrapper .ld-focus-comment .ld-comment-reply a.comment-reply-link:hover,.learndash-wrapper .ld-expand-button.ld-button-alternate{color:#1fc69a !important;}.learndash-wrapper .ld-focus-comment.bypostauthor>.ld-comment-wrapper,.learndash-wrapper .ld-focus-comment.role-group_leader>.ld-comment-wrapper,.learndash-wrapper .ld-focus-comment.role-administrator>.ld-comment-wrapper{background-color:rgba(31,198,154,.03) !important;}.learndash-wrapper .ld-primary-background,.learndash-wrapper .ld-tabs .ld-tabs-navigation .ld-tab.ld-active:after{background:#1fc69a !important;}.learndash-wrapper .ld-course-navigation .ld-lesson-item.ld-is-current-lesson .ld-status-incomplete,.learndash-wrapper .ld-focus-comment.bypostauthor:not(.ptype-sfwd-assignment) >.ld-comment-wrapper>.ld-comment-avatar img,.learndash-wrapper .ld-focus-comment.role-group_leader>.ld-comment-wrapper>.ld-comment-avatar img,.learndash-wrapper .ld-focus-comment.role-administrator>.ld-comment-wrapper>.ld-comment-avatar img{border-color:#1fc69a !important;}.learndash-wrapper .ld-loading::before{border-top:3px solid #1fc69a !important;}.learndash-wrapper .ld-button:hover:not(.learndash-link-previous-incomplete):not(.ld-button-transparent):not(.ld--ignore-inline-css),#learndash-tooltips .ld-tooltip:after,#learndash-tooltips .ld-tooltip,.learndash-wrapper .ld-primary-background,.learndash-wrapper .btn-join:not(.ld--ignore-inline-css),.learndash-wrapper #btn-join:not(.ld--ignore-inline-css),.learndash-wrapper .ld-button:not(.ld-button-reverse):not(.learndash-link-previous-incomplete):not(.ld-button-transparent):not(.ld--ignore-inline-css),.learndash-wrapper .ld-expand-button,.learndash-wrapper .wpProQuiz_content .wpProQuiz_button:not(.wpProQuiz_button_reShowQuestion):not(.wpProQuiz_button_restartQuiz),.learndash-wrapper .wpProQuiz_content .wpProQuiz_button2,.learndash-wrapper .ld-focus .ld-focus-sidebar .ld-course-navigation-heading,.learndash-wrapper .ld-focus .ld-focus-sidebar .ld-focus-sidebar-trigger,.learndash-wrapper .ld-focus-comments .form-submit #submit,.learndash-wrapper .ld-login-modal input[type='submit'],.learndash-wrapper .ld-login-modal .ld-login-modal-register,.learndash-wrapper .wpProQuiz_content .wpProQuiz_certificate a.btn-blue,.learndash-wrapper .ld-focus .ld-focus-header .ld-user-menu .ld-user-menu-items a,#wpProQuiz_user_content table.wp-list-table thead th,#wpProQuiz_overlay_close,.learndash-wrapper .ld-expand-button.ld-button-alternate .ld-icon{background-color:#1fc69a !important;}.learndash-wrapper .ld-focus .ld-focus-header .ld-user-menu .ld-user-menu-items:before{border-bottom-color:#1fc69a !important;}.learndash-wrapper .ld-button.ld-button-transparent:hover{background:transparent !important;}.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete .learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header #sfwd-mark-complete #learndash_mark_complete_button,.learndash-wrapper .ld-button.ld-button-transparent,.learndash-wrapper .ld-button.ld-button-alternate,.learndash-wrapper .ld-expand-button.ld-button-alternate{background-color:transparent !important;}.learndash-wrapper .ld-focus-header .ld-user-menu .ld-user-menu-items a,.learndash-wrapper .ld-button.ld-button-reverse:hover,.learndash-wrapper .ld-alert-success .ld-alert-icon.ld-icon-certificate,.learndash-wrapper .ld-alert-warning .ld-button:not(.learndash-link-previous-incomplete),.learndash-wrapper .ld-primary-background.ld-status{color:white !important;}.learndash-wrapper .ld-status.ld-status-unlocked{background-color:rgba(31,198,154,.2) !important;color:#1fc69a !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_addToplist{background-color:rgba(31,198,154,.1) !important;border:1px solid #1fc69a !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_toplistTable th{background:#1fc69a !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_toplistTrOdd{background-color:rgba(31,198,154,.1) !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewDiv li.wpProQuiz_reviewQuestionTarget{background-color:#1fc69a !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_time_limit .wpProQuiz_progress{background-color:#1fc69a !important;}.learndash-wrapper #quiz_continue_link,.learndash-wrapper .ld-secondary-background,.learndash-wrapper .learndash_mark_complete_button,.learndash-wrapper #learndash_mark_complete_button,.learndash-wrapper .ld-status-complete,.learndash-wrapper .ld-alert-success .ld-button,.learndash-wrapper .ld-alert-success .ld-alert-icon{background-color:#0286ce !important;}.learndash-wrapper .wpProQuiz_content a#quiz_continue_link{background-color:#0286ce !important;}.learndash-wrapper .course_progress .sending_progress_bar{background:#0286ce !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_button_reShowQuestion:hover,.learndash-wrapper .wpProQuiz_content .wpProQuiz_button_restartQuiz:hover{background-color:#0286ce !important;opacity:.75;}.learndash-wrapper .ld-secondary-color-hover:hover,.learndash-wrapper .ld-secondary-color,.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete .learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header #sfwd-mark-complete #learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete:after{color:#0286ce !important;}.learndash-wrapper .ld-secondary-in-progress-icon{border-left-color:#0286ce !important;border-top-color:#0286ce !important;}.learndash-wrapper .ld-alert-success{border-color:#0286ce;background-color:transparent !important;color:#0286ce;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewQuestion li.wpProQuiz_reviewQuestionSolved,.learndash-wrapper .wpProQuiz_content .wpProQuiz_box li.wpProQuiz_reviewQuestionSolved{background-color:#0286ce !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewLegend span.wpProQuiz_reviewColor_Answer{background-color:#0286ce !important;}.handl-hidden{display:none;}[class^="fieldset-handl_"]{display:none;}div.nsl-container[data-align="left"]{text-align:left;}div.nsl-container[data-align="center"]{text-align:center;}div.nsl-container[data-align="right"]{text-align:right;}div.nsl-container div.nsl-container-buttons a[data-plugin="nsl"]{text-decoration:none;box-shadow:none;border:0;}div.nsl-container .nsl-container-buttons{display:flex;padding:5px 0;}div.nsl-container.nsl-container-block .nsl-container-buttons{display:inline-grid;grid-template-columns:minmax(145px,auto);}div.nsl-container-block-fullwidth .nsl-container-buttons{flex-flow:column;align-items:center;}div.nsl-container-block-fullwidth .nsl-container-buttons a,div.nsl-container-block .nsl-container-buttons a{flex:1 1 auto;display:block;margin:5px 0;width:100%;}div.nsl-container-inline{margin:-5px;text-align:left;}div.nsl-container-inline .nsl-container-buttons{justify-content:center;flex-wrap:wrap;}div.nsl-container-inline .nsl-container-buttons a{margin:5px;display:inline-block;}div.nsl-container-grid .nsl-container-buttons{flex-flow:row;align-items:center;flex-wrap:wrap;}div.nsl-container-grid .nsl-container-buttons a{flex:1 1 auto;display:block;margin:5px;max-width:280px;width:100%;}@media only screen and (min-width: 650px){div.nsl-container-grid .nsl-container-buttons a{width:auto;}}div.nsl-container .nsl-button{cursor:pointer;vertical-align:top;border-radius:4px;}div.nsl-container .nsl-button-default{color:#fff;display:flex;}div.nsl-container .nsl-button-icon{display:inline-block;}div.nsl-container .nsl-button-svg-container{flex:0 0 auto;padding:8px;display:flex;align-items:center;}div.nsl-container svg{height:24px;width:24px;vertical-align:top;}div.nsl-container .nsl-button-default div.nsl-button-label-container{margin:0 24px 0 12px;padding:10px 0;font-family:Helvetica,Arial,sans-serif;font-size:16px;line-height:20px;letter-spacing:.25px;overflow:hidden;text-align:center;text-overflow:clip;white-space:nowrap;flex:1 1 auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-transform:none;display:inline-block;}div.nsl-container .nsl-button-google[data-skin="dark"] .nsl-button-svg-container{margin:1px;padding:7px;border-radius:3px;background:#fff;}div.nsl-container .nsl-button-google[data-skin="light"]{border-radius:1px;box-shadow:0 1px 5px 0 rgba(0,0,0,.25);color:rgba(0,0,0,.54);}div.nsl-container .nsl-button-apple .nsl-button-svg-container{padding:0 6px;}div.nsl-container .nsl-button-apple .nsl-button-svg-container svg{height:40px;width:auto;}div.nsl-container .nsl-button-apple[data-skin="light"]{color:#000;box-shadow:0 0 0 1px #000;}div.nsl-container .nsl-button-facebook[data-skin="white"]{color:#000;box-shadow:inset 0 0 0 1px #000;}div.nsl-container .nsl-button-facebook[data-skin="light"]{color:#1877f2;box-shadow:inset 0 0 0 1px #1877f2;}div.nsl-container .nsl-button-spotify[data-skin="white"]{color:#191414;box-shadow:inset 0 0 0 1px #191414;}div.nsl-container .nsl-button-apple div.nsl-button-label-container{font-size:17px;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";}div.nsl-container .nsl-button-slack div.nsl-button-label-container{font-size:17px;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";}div.nsl-container .nsl-button-slack[data-skin="light"]{color:#000;box-shadow:inset 0 0 0 1px #ddd;}div.nsl-container .nsl-button-tiktok[data-skin="light"]{color:#161823;box-shadow:0 0 0 1px rgba(22,24,35,.12);}div.nsl-container .nsl-button-kakao{color:rgba(0,0,0,.85);}.nsl-clear{clear:both;}.nsl-container{clear:both;}.nsl-disabled-provider .nsl-button{filter:grayscale(1);opacity:.8;}div.nsl-container-inline[data-align="left"] .nsl-container-buttons{justify-content:flex-start;}div.nsl-container-inline[data-align="center"] .nsl-container-buttons{justify-content:center;}div.nsl-container-inline[data-align="right"] .nsl-container-buttons{justify-content:flex-end;}div.nsl-container-grid[data-align="left"] .nsl-container-buttons{justify-content:flex-start;}div.nsl-container-grid[data-align="center"] .nsl-container-buttons{justify-content:center;}div.nsl-container-grid[data-align="right"] .nsl-container-buttons{justify-content:flex-end;}div.nsl-container-grid[data-align="space-around"] .nsl-container-buttons{justify-content:space-around;}div.nsl-container-grid[data-align="space-between"] .nsl-container-buttons{justify-content:space-between;}#nsl-redirect-overlay{display:flex;flex-direction:column;justify-content:center;align-items:center;position:fixed;z-index:1000000;left:0;top:0;width:100%;height:100%;backdrop-filter:blur(1px);background-color:rgba(0,0,0,.32);}#nsl-redirect-overlay-container{display:flex;flex-direction:column;justify-content:center;align-items:center;background-color:white;padding:30px;border-radius:10px;}#nsl-redirect-overlay-spinner{content:"";display:block;margin:20px;border:9px solid rgba(0,0,0,.6);border-top:9px solid #fff;border-radius:50%;box-shadow:inset 0 0 0 1px rgba(0,0,0,.6),0 0 0 1px rgba(0,0,0,.6);width:40px;height:40px;animation:nsl-loader-spin 2s linear infinite;}@keyframes nsl-loader-spin{0%{transform:rotate(0deg);}to{transform:rotate(360deg);}}#nsl-redirect-overlay-title{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;font-size:18px;font-weight:bold;color:#3c434a;}#nsl-redirect-overlay-text{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;text-align:center;font-size:14px;color:#3c434a;}#nsl-notices-fallback{position:fixed;right:10px;top:10px;z-index:10000;}.admin-bar #nsl-notices-fallback{top:42px;}#nsl-notices-fallback > div{position:relative;background:#fff;border-left:4px solid #fff;box-shadow:0 1px 1px 0 rgba(0,0,0,.1);margin:5px 15px 2px;padding:1px 20px;}#nsl-notices-fallback > div.error{display:block;border-left-color:#dc3232;}#nsl-notices-fallback > div.updated{display:block;border-left-color:#46b450;}#nsl-notices-fallback p{margin:.5em 0;padding:2px;}#nsl-notices-fallback > div:after{position:absolute;right:5px;top:5px;content:"×";display:block;height:16px;width:16px;line-height:16px;text-align:center;font-size:20px;cursor:pointer;}.get_started_btn_salesforce{background:#fff;color:#000;padding:15px 25px;display:inline-block;border-radius:10px;transition:.3s ease-in-out;}.get_started_btn_salesforce:hover{background:#313131;color:#fff;text-decoration:unset;}div#ez-toc-container{background:#f8f9fa;}div#ez-toc-container .ez-toc-title{text-transform:uppercase;font-size:16px;font-weight:700;}#ez-toc-container a{color:#14ae89;font-weight:600;}.content_dk_tuto_area div#ez-toc-container{display:none;}.tuto_cont_area div#ez-toc-container{display:none;}form#loginform{margin-top:20px;margin-left:0;padding:26px 24px;font-weight:400;overflow:hidden;background:#fff;border:1px solid #c3c4c7;box-shadow:0 1px 3px rgba(0,0,0,.04);max-width:320px;}form#loginform input[type=text],form#loginform input[type=password]{font-size:24px;line-height:1.33333333;width:100%;border-width:.0625rem;padding:.1875rem .3125rem;margin:0 6px 5px 0;min-height:40px;max-height:none;background:#fff;border-radius:5px;}form#loginform input[type=submit]{background:#00d084;border:0;color:#fff;border-radius:5px;padding:4px 10px;font-size:14px;}p.login-remember,p.login-submit{display:inline-block;vertical-align:middle;width:50%;}p.login-submit{text-align:right;}.navbar-nav{position:absolute;right:0px;margin-right:10% !important;z-index:1000;}.yoast-breadcrumbs{text-align:right;margin-right:10%;}@media (max-width: 768px){.nav-link{background-color:#fff;padding:10px;text-align:right;border-radius:.375rem;}.dropdown-item{padding:10px;}.navbar-light .navbar-nav .nav-link{padding-right:10px;min-width:266px;}}.dropdown-menu{--bs-dropdown-item-padding-y:.25rem;}body{}.edit-link a{color:#fff !important;font-weight:normal !important;text-decoration:none !important;}.pannelshadowed{min-height:300px;box-shadow:0 0 10px 0 rgba(0,0,0,15%);border-radius:.25rem;}.post,.post-thumbnail{}#header{}.navbar-brand{}.navbar-static-top{}#main{}#footer{background-color:#fff;}.single{}#comments{}.comment-meta{height:40px;}.comment-reply-title{}.commentlist{list-style:none;margin:0 auto;width:68.9%;}.avatar{width:64px;height:64px;border-radius:50%;padding:0;position:absolute;top:0;left:-102px;}table{}@media (max-width: breakpoint-max(sm)){}.visually-hidden-focusable{display:none;}.navbar-brand img{width:240px;}#mega-menu-wrap-main-menu .mega-menu-toggle .mega-toggle-block-1 .mega-toggle-label{color:#333 !important;}#mega-menu-wrap-main-menu .mega-menu-toggle .mega-toggle-block-1:after{color:#333 !important;}.attachment-gb-block-post-grid-landscape{width:100% !important;height:100% !important;}.gb-block-post-grid-title a{font-size:24px;line-height:0px !important;}.gb-block-post-grid .gb-block-post-grid-more-link{color:#2dc99f !important;font-weight:normal !important;}#main{padding:0px;}.recentposts{list-style:none;padding:0;margin:0;}.recentposts li{margin-bottom:20px;}.recentposts h3{margin-top:0;margin-bottom:10px;font-size:1.2em;font-weight:bold;}.recentposts h4{margin:0;font-size:1.1em;font-weight:normal;color:#2dc99f;}.recentposts a{text-decoration:none;}.recentposts a:hover{text-decoration:underline;}.bod-btn{border:none !important;font-size:20px;}.greewash1{position:relative;}.greewash1::after{content:"";position:absolute;top:0;left:0;bottom:0;width:100%;background-image:linear-gradient(168deg,rgba(31,197,153,.96) 40%,rgba(35,225,175,.35) 70%);opacity:1;}.gb-container-content{z-index:5;}.videomodellink a{color:#0376b7;font-size:24px;text-decoration:none;font-weight:600;}.videomodellink a:hover{color:white;}@media only screen and (min-device-width: 600px) and (max-device-width: 1024px){.wp-block-genesis-blocks-gb-columns.executive-revised{padding-left:25px;padding-right:15px;}.executives-roi .gb-block-layout-column-inner{padding:0px !important;}.executive-banner{padding:40px 20px !important;}.executive-banner h1.wp-block-heading{font-size:42px !important;}p.has-text-align-left{font-size:18px !important;}}p.has-text-align-center{font-size:18px !important;}.executive-revised p{font-size:16px !important;}.executive-banner h3.wp-block-heading{font-size:20px !important;}.executive-banner .wp-block-buttons{padding:20px !important;}.executive-banner a.wp-block-button__link.has-text-color.has-background.wp-element-button{font-size:20px !important;}.sa-default{padding-left:10px !important;padding-right:10px !important;}.sa-default.gb-block-layout-column{padding-left:10px !important;padding-right:10px !important;}.salesforce-admin .wp-block-genesis-blocks-gb-column{margin-bottom:20px !important;}.salesforce-admin .wp-block-spacer{height:0px !important;}.salesforce-admin.gb-block-layout-column{padding-left:0px !important;padding-right:0px !important;}.system-enhanced .wp-block-genesis-blocks-gb-column.gb-block-layout-column{margin-bottom:20px !important;}@media only screen and (max-width: 600px){h2.wp-block-heading.default-head{font-size:24px !important;}h3.wp-block-heading.default-head{font-size:22px !important;}.executive-banner h1.wp-block-heading.has-text-align-center.gb-white-text{font-size:28px !important;}.gb-button-shape-circular{font-size:20px;padding:.8em 1.2em;}#header .container{margin:0px;padding:0px;}.navbar-brand img{width:180px !important;}.executive-banner .wp-block-button.gb-block-button{font-size:16px !important;}.executives-roi .gb-layout-column-wrap{gap:30px;}.executive-banner h1.wp-block-heading{padding-top:20px !important;font-size:30px !important;font-weight:600 !important;}.executive-banner h3{font-size:16px !important;}h4.wp-block-heading{font-size:20px !important;font-weight:600 !important;}.executive-revised .gb-block-layout-column-inner{padding:0px 0px;}.executives-service .gb-block-layout-column-inner{padding:0 !important;}.sa-default{padding-left:10px !important;padding-right:10px !important;}.executive-banner a.wp-block-button__link{margin-top:20px !important;}.wp-block-genesis-blocks-gb-columns.executive-revised.gb-layout-columns-1{padding-left:10px !important;padding-right:10px !important;}.salesforce-work h1.wp-block-heading{font-size:28px !important;}.salesforce-efficiency h2.wp-block-heading{text-align:center !important;padding:20px 0px !important;}.system-enhanced .wp-block-genesis-blocks-gb-column.gb-block-layout-column{margin-bottom:20px !important;}.executive-data .gb-is-responsive-column{display:flex !important;flex-direction:column-reverse !important;}.wp-block-genesis-blocks-gb-column.salesforce-admin{padding:0px !important;}.salesforce-admin .wp-block-genesis-blocks-gb-column{margin-bottom:20px !important;}.executives-roi .wp-block-genesis-blocks-gb-column.ma-last-bg{display:none !important;}}.hidecontent{display:none !important;}.bod-block-popup{padding:16px !important;}.aioseo-author-bio-compact-image{width:auto !important;}.wp-block-latest-posts__list.wp-block-latest-posts li,.related-tutorials li{margin-bottom:10px;display:flex;}.wp-block-latest-posts li:before,.related-tutorials li:before{content:"";font-family:dashicons;font-weight:normal;display:inline-block;}.ma-bg-color .gb-block-layout-column:not(.ma-last-bg){padding:15px;background-color:#f1f2f2;}#mega-menu-wrap-main-menu #mega-menu-main-menu > li.mega-menu-flyout ul.mega-sub-menu{right:0;}.white-line-art{filter:invert(1) brightness(2);}.banner-section.wp-block-genesis-blocks-gb-container{background-color:#1ee2af;}.banner-section .wp-block-image img{border-radius:25px 0 0 25px;box-shadow:35px 35px lightblue;}.Enroll-form div#gform_wrapper_22{background-color:#fff;padding:30px;border-radius:25px;}.Enroll-form.gb-block-container{background-color:#1ee2af;}.Enroll-form input#gform_submit_button_22{padding:12px;border-radius:10px;border:none;background-color:#343434;color:#fff;}.Enroll-form h2.gform_title{font-size:24px;font-weight:600;margin-bottom:30px;}.Enroll-form .gform_wrapper.gravity-theme .gfield input.large,.gform_wrapper.gravity-theme .gfield select.large{border-radius:10px;border:1px solid #9d9d9d;padding:12px;color:#8d8d8d;}.Enroll-form .gform_wrapper.gravity-theme .gfield textarea.medium{height:150px;border-radius:10px;border:1px solid #9d9d9d;padding:15px;}.Enroll-form h2.wp-block-heading{padding-top:64px;}.Enroll-form .wp-block-column.is-layout-flow.wp-block-column-is-layout-flow{background-image:url("https://cdn-ikpihjf.nitrocdn.com/YEGSREmMinnuvXXuORpXSUNgownsHqpN/assets/images/optimized/rev-9814f51/datatoolspro.com/wp-content/uploads/2024/11/Image-png.webp");background-repeat:no-repeat;background-position:right;background-position-y:bottom;}.Enroll-form .wp-block-column.is-layout-flow.wp-block-column-is-layout-flow.nitro-lazy{background-image:none !important;}.Key-feature .wp-block-columns.are-vertically-aligned-top.is-layout-flex{display:flex;justify-content:center;}.Key-feature p.has-text-align-center{font-size:15px !important;}.Key-feature .wp-block-columns.is-layout-flex.wp-container-core-columns-is-layout-3.wp-block-columns-is-layout-flex{margin-top:50px;}.Key-feature .wp-block-column.is-layout-flow.wp-block-column-is-layout-flow:hover{border-radius:30px;padding:30px 15px;box-shadow:#dcdcdc 0px 22px 20px -10px;}.Key-feature .wp-block-column.is-layout-flow.wp-block-column-is-layout-flow{padding:30px 15px;}.about-section.wp-block-genesis-blocks-gb-container{background-color:#f6f6f6;}.about-section .wp-block-image img{border-radius:30px 0px 30px 0px;box-shadow:30px -30px 0 0 #c3e2fd;}.about-section a.wp-block-button__link.wp-element-button{color:#fff;font-size:16px !important;}.sql-ranks.wp-block-genesis-blocks-gb-container{background-color:#1ee2af;}.sql-ranks .wp-block-image img{border-radius:30px 0 0 30px;box-shadow:30px -30px rgba(154,217,201,.6);}.testimonial-section{background-color:#f2f2f2;}.testimonial-section h2.sp-testimonial-free-section-title{font-size:42px !important;margin-bottom:40px !important;line-height:42px !important;}.testimonial-section .author-rating{display:none;}.testimonial-section .author-photo{display:none;}.wp-block-ub-content-toggle-accordion-content-wrap{padding:30px 14% 30px 4%;overflow:hidden;background-color:#f3f1f1;font-size:18px;}.wp-block-ub-content-toggle-accordion .wp-block-ub-content-toggle-accordion-title{padding:50px;margin:0;font-size:20px;font-weight:400;}.wp-block-ub-content-toggle-accordion-title-wrap .wp-block-ub-content-toggle-accordion-state-indicator{display:block;margin:1px 50px;transition:.5s all;transform:rotate(0deg);}.wp-block-ub-content-toggle-accordion{position:relative;border:1px solid #b9b7b6;margin-bottom:0px;}#ub-content-toggle-daf3c405-6be4-4347-95dd-4f0acf275900 .wp-block-ub-content-toggle-accordion{border:2px solid #e3e2e2;}.wp-block-ub-math-plus.open{background-color:#000;}.wp-block-ub-content-toggle-accordion-title-wrap .wp-block-ub-content-toggle-accordion-state-indicator.open{transform:rotate(45deg);}.content-section .swiper-container-outer{background-color:#fff !important;border-radius:20px;border:1px solid #b3b0b0;padding-top:100px;background-size:contain !important;}.content-section .swiper-pagination.swiper-pagination-clickable.swiper-pagination-bullets{display:none;}.content-section .swiper-container-outer:hover{box-shadow:2px 4px 4px 1px rgba(0,0,0,.2),2px 4px 4px 1px rgba(0,0,0,.2);}.content-section .swiper.swiper-initialized.swiper-horizontal.swiper-pointer-events{padding:12px !important;}.content-section .gutslider-9c8f8457 .gutslider-content-wrapper .gutslider-title{font-size:22px;font-weight:600;}.content-section .wp-block-gutsliders-content-slider .gutslider-content-wrapper{display:flex;justify-content:end !important;}.content-section .gutslider-content-inner{padding:20px 10px !important;background-color:#fff;border-radius:0 0 20px 20px;}.content-section .wp-block-button{border:2px solid #565656;border-radius:10px;font-size:18px !important;}.content-section a.wp-block-button__link.wp-element-button:hover{background-color:#565656 !important;color:#fff !important;border-radius:7px !important;text-decoration:none;}@media screen and (max-width: 767px){.content-section .wp-block-buttons>.wp-block-button.wp-block-button__width-25{width:unset;}.testimonial-section p.gutslider-testimonial{line-height:22px !important;}.testimonial-section .gutslider-8ca1711e .gutslider-testimonial-wrapper .gutslider-testimonial{line-height:22px !important;}.testimonial-section .gutslider-nav.nav_outside.nav_cc{display:none;}.testimonial-section .wp-block-gutsliders-testimonial-slider.nav_outside.nav_cc{padding:0px;}.testimonial-section .gutslider-testimonial-inner{padding:0px;}.wp-block-genesis-blocks-gb-container.gb-block-container{padding:60px 20px !important;}.Enroll-form div#gform_wrapper_22{padding:30px 10px;}.faq-section .wp-block-ub-content-toggle-accordion .wp-block-ub-content-toggle-accordion-title{padding:15px;font-size:18px;font-weight:400;}}@media screen and (min-device-width: 767px) and (max-device-width: 1024px){.Key-feature .wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:45% !important;}.wp-block-image .alignright{float:left;margin:2.5em 0 .5em 1em;}.testimonial-section p.gutslider-testimonial{font-size:18px !important;line-height:28px !important;}.content-section a.wp-block-button__link{font-size:16px !important;padding:11px 8px;}.faq-section .wp-block-ub-content-toggle-accordion .wp-block-ub-content-toggle-accordion-title{padding:30px;}}.video_lightbox_anchor_image{width:120px;height:120px;}.navbar-brand img{width:240px;height:40px;}.mobilesuppress{display:block;}@media (max-width: 767px){.mobilesuppress{display:none;}}.aioseo-author-bio-compact{display:flex;gap:40px;padding:12px;text-align:left;border:1px solid black;border-radius:5px;color:#111;background-color:#fff;}.aioseo-author-bio-compact-left{flex:0 0 120px;}.aioseo-author-bio-compact-right{flex:1 1 auto;}.aioseo-author-bio-compact-left .aioseo-author-bio-compact-image{width:120px;height:120px;border-radius:5px;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-header{display:flex;align-items:center;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-header .author-name{font-size:22px;font-weight:600;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-header .author-job-title{margin-left:12px;padding-left:12px;font-size:18px;border-left:1px solid gray;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-main{margin:12px 0;font-size:18px;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-main > p:last-of-type{display:inline;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-main .author-bio-link{display:inline-flex;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-main .author-bio-link a{display:flex;align-items:center;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-main .author-bio-link a svg{fill:black;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-footer .author-expertises{display:flex;flex-wrap:wrap;gap:10px;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-footer .author-expertises .author-expertise{padding:4px 8px;font-size:14px;border-radius:4px;background-color:#dcdde1;color:inherit;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-footer .author-socials{margin-top:12px;display:flex;gap:6px;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-footer .author-socials .aioseo-social-icon-tumblrUrl{margin-left:-2px;}.aioseo-author-bio-compact-site-editor-disclaimer{color:black;margin-bottom:12px;font-style:italic;}@media screen and (max-width: 430px ){.aioseo-author-bio-compact{flex-direction:column;gap:20px;}.aioseo-author-bio-compact-left .aioseo-author-bio-compact-image{display:block;margin:0 auto;width:160px;height:160px;}.aioseo-author-bio-compact-right{text-align:center;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-header{justify-content:center;}.aioseo-author-bio-compact-right .aioseo-author-bio-compact-footer .author-socials{justify-content:center;}}

Salesforce Journey Map Tips for your Salesforce Marketing Cloud Strategy

Sign Up for Updates

Recent Posts

Other Topics