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Category Archives: Data Cloud

Top Salesforce Data Cloud Resources for Learning

Posted on 2024-01-27 - 12:48 am by
Salesforce Data Cloud Resources

We have pooled together Salesforce Data Cloud resources from top experts to help get you up to speed. Salesforce Data Cloud is designed to streamline the organization and unification of data across Salesforce’s extensive ecosystem and beyond. Integrating external data sources and salesforce data seamlessly, Data Cloud was designed to ingest, share, manage, and operationalize data, enabling a deeper connection with customers through personalized experiences and targeted engagement.

At the heart of Data Cloud’s capabilities is the creation of unified customer profiles. The holly grail of a single unified view of a customer to drive understanding and hyper personalized engagement. Data Cloud isn’t a simple Salesforce feature. It is a suite of capabilities that requires a cross breed of skills to succeed.

Hands-On Salesforce Data Cloud by Joyce Avila

Hands-On Salesforce Data Cloud by Joyce Avila

Salesforce Data Cloud Help Resources

Data Cloud Help Guides

Salesforce Trailhead: Data Cloud Trail

Salesforce Data Cloud Quick Start Guide

Customer Data for Marketers

Explore Types of Customer Data

Data Cloud for Marketing Basics

Data and Identity in Data Cloud

Ingestion and Modeling in Data Cloud

Data Cloud for Admins

Segmentation and Activation

Data Cloud Decoded by Danielle Larregui

Salesforce Data Cloud Playlist

What is Data Cloud? | Data Cloud Decoded

Creating Data Streams Using Salesforce CRM Connector | Data Cloud Decoded

Using Ingestion API to Load Data Into Data Cloud | Data Cloud Decoded

Using Web SDK to Capture Interactions on a Website | Data Cloud Decoded

Mapping Data Streams | Data Cloud Decode

Unlocking Data Cloud Permissions | Data Cloud Decoded

Data | Data Cloud Decoded

Creating and Querying Insights | Data Cloud Decoded

Using Data Actions with Flows and Apex | Data Cloud Decoded

Data Cloud Resources on Salesforce Ben

First Steps to Enable Data Cloud – Lucy Mazalon

Salesforce Data Cloud: 10 Things You Should Know Before You Enable It – Lucy Mazalon

Snowflake and Salesforce Data Cloud: A Practical Guide – Ryan Goodman

Do you have insights and experience to share Data Cloud Resources?

Feel free to send us a note on any channel and we are happy to add your data cloud resource to this list.

Exciting New Native Salesforce Snowflake Integration

Posted on 2023-09-11 - 8:38 pm by
Salesforce and Snowflake Integration

When it comes to optimizing your business processes and data analytics, Salesforce and Snowflake stand as two potent platforms, each with its own ecosystem of developers, stakeholders, and users. The Salesforce Snowflake Integration is an essential conduit that amplifies the bond between these two cloud platforms.

Salesforce and Snowflake Integration

Native Salesforce Snowflake Integration: A Milestone in Native Data Sharing

Earlier this week, Salesforce and Snowflake made a groundbreaking announcement: the general availability of native Salesforce data sharing for Snowflake,  via what is colloquially referred to as “BYOL” (Bring Your Own License). This is a significant advancement, especially for Snowflake users familiar with the benefits of zero-copy sharing, a core Snowflake feature. With this integration, gone are the days when you needed layers of additional software, services, and complex processes to bridge the two platforms. This is where the Salesforce Snowflake Connector comes into play, simplifying data access and queries between Salesforce and Snowflake.

Skill Enhancement through Certification Paths

Salesforce Data Cloud serves as a data hub orchestrating a wide range of business activities—be it CRM, marketing, or or any web/mobile activities. To encourage this, Salesforce recently launched its Certified-Data-Cloud-Consultant learning path. This will help Salesforce organizations readily find skilled professionals adept in Salesforce Snowflake Integration.

Salesforce Runs on Snowflake: Following the Leader

In a revelation that should add credibility and assurance to the Salesforce Snowflake Integration, Salesforce’s internal data and analytics have migrated to run on Snowflake. This shows Salesforce is not just advocating for the technology but using it themselves, setting the stage for rapid advancements in Salesforce and Snowflake connectivity.

Transforming AI/ML Workloads

The Salesforce and Snowflake partnership holds tremendous promise for accelerating the time-to-value from your Salesforce data assets. From curating data to deploying ML models, the integration, facilitated by the Salesforce Snowflake Connector, will enable enterprises to leverage their data in novel ways, including the utilization of advanced AI features. There are many first and third party powered solutions to weave your model deployment efforts.

Need Help Navigating these Waters?

We have been in front of Salesforce and Snowflake integrating analytics apps for years. We recreantly wrote the  Salesforce data synchronization to Snowflake Guide and can’t wait to extend this into DataCloud. We have an incredible partner network that can help you implement any Salesforce or Snowflake Cloud components (CDP, MarketingCloud, Tableau).

Schedule a meeting to learn more

Ultimate Salesforce and Snowflake Guide on Salesforce Ben

Posted on 2023-06-27 - 11:07 pm by
Salesforce Ben

This week Ryan released a guide for Salesforce and Snowflake on Salesforce Ben. Salesforce Ben is the leading independent Salesforce.com community and authority on all things Salesforce.com.

Snowflake and Salesforce is a perfect marriage of cloud business applications and cloud data platform to turn data into information. Salesforce has built a powerful first-class integration within Salesforce Data Cloud that is the most advanced of any third party connectivity

View the Article

If you are currently using Salesforce Data Cloud or Salesforce Tableau CRM this article is for you. Additionally, while at SnowflakeSummit2023, we saw some incredible Salesforce Data Cloud enhancements for Snowflake that will be game changing for enterprise cusetomers.

We can’t wait to write about upcoming zero copy feature from Salesforce to Snowflake. Included in our article is step by step tutorials how to integrate Salesforce with Snowflake to day. Should you have any questions how these capabilities apply to your enterprise or how Snowflake can advance your Salesforce analytics, we are here to help!