UTM Grabber is used by 100,000 websites to handle organic and paid web tracking, boasting over 30 attributes that can be passed from your WordPress forms into your CRM like Salesforce. We use and recommend UTM Grabber for any company using WordPress.
Why use UTM Grabber?
When you have a web to lead form, there are data breadcrumbs that your analytics will need to determine what web channels (paid and organic) are performing best. Marketing needs to understand not only how visitors get to your website, but how they convert through your funnel. UTM Grabber creates key data points needed to understand paid and organic traffic sources that can be used for attribution analysis and segmentation.
How does UTM Grabber Work?
UTM Grabber connects directly to forms within your WordPress application and automatically pulls 30 attributes that are automatically added as hidden fields to your form. There is no other configuration required. When you push data from your web to lead form to your CRM, you can append these extra data points for future analytics and segmentation. The objective, is clear data to identify where the best and worst sources of traffic originate and convert to forms.
In this video, you can see how we have implemented UTM Grabber and how data ends up in our Salesforce org for DataTools Pro.
Driving Results – How do we use UTM Grabber?
At DataTools Pro, we have a 90% fill rate to determine where organic or paid traffic comes from. Once we got to 1000 distinct leads in Salesforce, we had enough data to explore trends and make some empirically supported decisions where we should double down. Without UTM Grabber we would be making assumptions and inferences looking at data silos between Google Analytics and our funnel.
